Monday, October 20, 2008


This Halloween what is the scariest thing you are facing as small business owner?Economy Crisis
  1. Is it the economic crisis haunting your business, dogging your every step?

  2. Are you scared of the suddenly tight fisted clients who are not buying?

  3. Has your banker suddenly turned into a mean tight fisted goblin?

  4. Is planning your budget giving you the creeps?

  5. Do you feel like taking a knife and carving out the rot that has set into the economy and bring back the bullish time just as you would do with a pumpkin while designing the good old jack o’ lantern?
Yes, things have turned ugly and businesses are bleeding this Halloween. Businesses are closing down, people are losing jobs, and liquidity has frozen. But my dramatic musings apart, are you getting hysterical in your obsession with the bad times? Or are you planning to trick the ghouls and march ahead to win the battle?

While you bemoan every lost opportunity and focus on a door that has slammed shut, you might miss out on the tiny crack showing you the way out. As a small business owner, you stand a better chance of slaying this evil monster since you can be quicker, faster and are flexible to tide this bad time over. Get innovative, let those creative juices flow.

Which are the core pillars of your business?
It is bookkeeping, accounting, tax and finance?
Is it Technology?
Is it marketing?

Find how you can make these pillars stronger. Find how you can do all tasks associated with the above 3 domains faster without bearing additional costs or hiring new people. Fear is no excuse, being small is also no excuse. You need to stand up and get cranking.

Hire an online bookkeeping and accounting vendor to save 30-50% cost. A professional back office service provider will take care of all your multitude bookkeeping, accounting and tax work at unbelievable hourly rates of as low as 15$. Why would you not want to take benefit of such an opportunity?

If you don’t have a website, don’t you think it’s high time you got one? Did you know you lose out a major chunk of clients who are searching for services/products you offer online? People want to shop online, do you know why? It’s convenient, time saving and saves gas money. Give them that convenience. Hire a website solutions company who also provides option of search engine optimization within the package.

Take benefit of non-conventional, marketing practices like search engine marketing. You can run permission based email campaigns, write newsletters to connect to your clients, provide them opportunity to interact through your blogs. There are so many unexplored features of internet marketing and best of all its mostly free. You only need to devote regular time to do the grunge work. If you don’t have that time, there are SEO professionals ready to do such tedious tasks for you and at flexible affordable budgets to suit your pocket.

This Halloween don’t let the economy scare you. Slay those ghosts and monsters pulling your down and march ahead to a successful future!

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